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Rules For Chemical & Color Treated Hair Everyone can remember their first relaxer and how silky and shiny it was. After the first shampoo it was no longer the silky shiny hair you spent so much money on. Daily Cleansing Cream, Quench and Nourishment Leave In Conditioner are ideal for use on chemically relaxed hair (Brazilian keratin, Japanese, relaxers, sodium hydroxide relaxers, texturizers, silkeners.) They do not contain sodium chloride or sulfates which dry out and strip this already depleted hair. Women frequently ask if they can heat style their relaxed hair. Instead of adding heat to relaxed hair, I recommend roller-setting once or twice per week to maintain health and vibrancy. Look for fabric-covered hot rollers thay work great for boosting body! Using a moisturizing, sulfate-free cleanser, like Daily Cleansing Cream, will help to protect against further depleting your hair of essential moisture. Color Processed Hair - Daily Cleansing Cream was developed and formulated to help prevent color pigment from leaching out of hair. A majority of shampoos on the market are not only leaching color pigment, but stripping hair of its natural oils - giving color processes a bad wrap. Brazilian Keratin Treated Hair – hair that has been treated by Keratin treatments needs extreme hydration. It also needs products that are free of sodium chlorides/sulfates. Our Daily Cleansing Cream, Quench Conditioner and Nourishment Leave In-Conditioner are recommended for textures that have undergone this process. Chemical Relaxers/Texturizer/Silkener (Sodium Hydroxide)- chemically altering the hair can be a great way to enhance your texture, but without the proper haircare you can further deplete hair of its essential moisture. Shampoo one time with the wrong product and it’s a disaster! Hair Rules Daily Cleansing Cream can make all the difference and turn around any negative connotation those chemical treatments may have had in the past and make all of your enhancements a success! Japanese Relaxers/Jeri Curl (Thyoglycolic)- These treatments can be harsh on your hair, leaving it dry, brittle and susceptible to damage. Avoid using shampoos which contain sulfates or sodium chloride that may damage your beautiful hair. Hair Rules Daily Cleansing Cream was formulated without these harsh ingredients, restoring essential moisture and shine. Follow with Quench Conditioner and Nourishment Leave In Conditioner which are also recommended for textures that have been chemically altered. pH balance The pH scale ranges from 0-14, with 0 being the lower end and more acidic, 14 being the higher end and more alkaline. A pH of 7 is considered neutral. When it comes to shampoos, the higher the pH rating (more alkaline) the stronger and harsher the shampoo is to the hair. A high pH shampoo can leave the hair dry and brittle. The ultimate pH for a shampoo would be between 5.0-6.0 (leaning towards more acidic). The Hair Rules Daily Cleansing Cream fits perfectly into this range at an average pH of 5.36. Aloe Grapefruit Purifying Shampoo is a great alternative as it has an average pH of 6.47. Weaves If you have a weave, weekly salon visits or home care is essential to maintaining your investment. Care begins with cleansing the scalp thoroughly. Do this gently to avoid loosening, tangling, or matting the weave. Squeezing is best. Be sure to use an ultra-moisturizing cleanser like Hair Rules Daily Cleansing Cream and a liberal amount of Quench Conditioner.

Hair Rules Salon | Retail Locations | International | FAQ's | Customer Service | Shipment Status | Privacy Policy | Site Map | Terms & Conditions | Careers | Contact Us © 2011 Hair Rules Site created by Excelerated Performance, LLC Hair Rules offers hair care and styling solutions for a multi-textural world. Anthony Dickey, a 20 year-plus salon, editorial and celebrity stylist and the author of "Hair Rules: The Ultimate Hair Care Guide for Women with Kinky, Curly and Wavy Hair," which inspired this product line. Dickey, whose clients include Minnie Driver, Kelis and Sarah Jessica Parker, wrote "Hair Rules" in an effort to educate women about how to properly care for textured hair, and help them overcome negative stereotypes associated with hair that is not straight. Hair texture runs the gamut from kinky, curly, wavy to straight, or can be a combination of multiple textures and patterns all on one head. Each of these textures has a hair type that can be soft and fine, or coarse and thick, but the fact remains that kinky is on the opposite end of the texture spectrum from straight. These textures have natural characteristics that require a different set of rules from one another. Our products include Daily Cleansing Cream, Aloe Grapefruit Purifying Shampoo, Quench Conditioner, Nourishment Leave-In Conditioner, Kinky Curling Cream, Blow Out Your Kinks, Curly Whip, Blow Out Your Curls, Wavy Mousse, Blow Out Your Waves, Hydrating Finishing Cream. All products are sulfate free, paraben free and phthalate free and are safe for all textures, natural hair, color treated hair, relaxed hair, chemically processed hair, damaged hair, and keratin treated hair. Your choice, your hair, your rules.