an entirely new cleansing experience, this deeply hydrating, no-suds, everyday cleanser gently cleans without harsh detergents found in most conventional shampoos. this creamy, emollient formula dissolves dirt and oil, leaving hair soft and manageable. especially formulated for dry, coarse, over-processed and heat-styled hair. maintains vibrancy in color-treated hair.

kinky, curly and wavy textures.

wet hair and apply liberally. massage into scalp, working through from roots to ends. to minimize tangling, squeeze and pull hair in one direction, out and away from the scalp. for deeper cleansing, leave on 15–20 minutes. rinse thoroughly and follow with quench or nourishment conditioner.

aloe grapefruit puriiying shampoo gently removes product buildup and environmental residue from scalp and hair, restoring movement and shine. the accumulation of products on kinky, curly and wavy hair can weigh it down. in extreme cases, this congestion can cause a dry, flaky scalp. this formula combines soothing aloe with purifying grapefruit and mild cleansers to clarify and decongest hair, without stripping the scalp of natural oils.

wavy hair every day, curly hair 1 to 3 times per month, kinky hair once a month.

wet hair and apply liberally. massage into scalp, working through from roots to ends. to minimize tangling, squeeze and pull hair in one direction, out and away from the scalp. rinse thoroughly and follow with quench or nourishment conditioner.